The OPI Big Zodiac Energy collection is a new range of inspirational nail polishes arriving for Fall 2023 to provide consumers with a way to elevate their look. The various nail polishes are each inspired by a different zodiac sign with all 12 making an appearance, and are each intended to channel a different element including earth, air, fire and water. The brand has also partnered with the Sanctuary astrology app to provide customers with a shade-based on their own sign or a personal sign for a reading.
Global Director of Color Equity Jill Bartoshevich commented on the OPI Big Zodiac Energy collection saying, "Each shade represents an individual zodiac sign, and consumers can choose the colors that match their sun, moon, and rising signs, or mix and match shades to create other looks with more ruling planets and signs in their birth chart. The season’s top trend shade Scorpio Seduction is a shimmering cobalt blue that’s bold and has hidden depths, just like its namesake sign."
Zodiac-Inspired Nail Polishes
The OPI Big Zodiac Energy Collection is Arriving for Fall 2023
Trend Themes
1. Zodiac-inspired Nail Polishes - The OPI Big Zodiac Energy collection offers consumers a way to elevate their look with inspirational nail polishes inspired by the zodiac signs.
2. Elemental Nail Polishes - The OPI Big Zodiac Energy collection features nail polishes that channel different elements including earth, air, fire, and water, providing customers with a diverse range of options.
3. Personalized Nail Shades - The OPI Big Zodiac Energy collection partners with the Sanctuary astrology app to offer customers shades based on their zodiac sign or a personal sign, allowing for a personalized and unique experience.
Industry Implications
1. Beauty - The beauty industry can benefit from the trend of zodiac-inspired nail polishes by offering consumers a new way to express their individuality and creativity through nail art.
2. Fashion - The fashion industry can incorporate zodiac-inspired nail polishes into runway looks and editorial spreads, adding an element of mysticism and personalization to their designs.
3. Wellness - The wellness industry can leverage the trend of zodiac-inspired nail polishes by promoting self-care rituals that include astrology-based beauty rituals, encouraging customers to connect with their inner selves.