As an alternative to producing ordinary travel commercials as a means of promoting itself, JW Marriott is venturing into new territory with a new YouTube web series called 'Open Invitation.'
Open Invitation is hosted by Bill Rancic, who travels the world with his wife Giuliana Rancic, exploring the cities, the culture, the food and the people that bring each and every unique destination to life. In the first Open Invitation, Rancic provides an inside look at Venice, Italy in a 23-minute video.
As far as the potential appeal that this new travel series will have, Rancic notes: "Seasoned travelers can learn things they didn't know about cities they've been to many times and beginning travelers can see stuff they'll want to experience on their first trip."
Globetrotting Travel Series
'Open Invitation' is JW Marriott's Travel Series Hosted by Bill Rancic
Trend Themes
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Industry Implications
1. Hospitality - JW Marriott's 'Open Invitation' series highlights the hospitality industry's potential for innovative marketing strategies to attract customers.
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3. Video Production - JW Marriott's 'Open Invitation' series demonstrates the potential for video production companies to create immersive and captivating long-form content for brands looking to connect with audiences in a new way.