The National Trust has created these open-air living rooms to entice sofa-loving Brits into the great outdoors. The open-air living rooms are made entirely out of natural materials and took over a month to grow. The furniture is comprised of a base of straw bales with a grass blanket.
Each of these open-air living rooms has a sofa and a coffee table for families to gather around. The biggest sofa is at Osterley Park in London, with an eight-meter diameter. The initiative is in response to recent research that revealed Brits spend up to 43 hours a week on the sofa.
Open-Air Living Rooms
The National Trust Encourages Visitors to Enjoy the Outdoors
Trend Themes
1. Outdoor Living Spaces - Create outdoor living spaces using natural materials to encourage people to spend more time outdoors.
2. Nature-inspired Furniture - Design furniture made from natural materials like straw bales and grass blankets for a unique outdoor experience.
3. Human-nature Connection - Promote the connection between humans and nature by providing open-air living rooms that blend the comforts of indoors with the beauty of the outdoors.
Industry Implications
1. Hospitality - Hospitality businesses can incorporate open-air living rooms in their establishments to attract customers looking for unique outdoor experiences.
2. Furniture - The furniture industry can innovate by creating furniture specifically designed for open-air living rooms, utilizing natural and sustainable materials.
3. Leisure and Recreation - Leisure and recreation organizations can embrace the concept of open-air living rooms to provide a fresh and inviting setting for outdoor activities and gatherings.