In most of the popular escape destinations around the world, it's quite easy to find a wifi connection and even a signal for your mobile phone. The difficulty associated with switching off is absorbed into the On/Off Exhibition, which was actually located in the center of a major city.
Situated on campus within the University of Melbourne, this installation by Sibling featured a Faraday cage that was clad with conductive materials. Electromagnetic charges could not penetrate this box, so people could experience feeling technologically cut off when they went inside. No internet, no data and no smartphone reception reached you within this cold spot. The unusual reality of the On/Off Exhibition was enhanced with a repetitive red and white grid over the walls to make you feel like you've entered another dimension.
Designated Dead Zones
On/Off Exhibition Invited the Public into a Completely Connectionless Space
Trend Themes
1. Disconnected Spaces - Designated dead zones are creating disconnected spaces where people can experience a break from constant connectivity.
2. Technological Detox - The On/Off Exhibition demonstrates the growing trend of people seeking out experiences that allow them to disconnect from technology and reconnect with the present moment.
3. Sensory Deprivation - The use of Faraday cages and conductive materials in installations like the On/Off Exhibition is part of a larger trend towards sensory deprivation experiences.
Industry Implications
1. Art and Design - The art and design industry can explore the creation of more immersive installations that provide people with a break from technology and stimulate their senses in alternative ways.
2. Travel and Tourism - The travel and tourism industry can capitalize on the demand for disconnected spaces by offering destinations or accommodations that promote a complete break from technology and constant connectivity.
3. Wellness and Self-care - The wellness and self-care industry can incorporate technological detox experiences like the On/Off Exhibition into their offerings to provide their customers with a rejuvenating break from constant screen time.