Amazon will now sell online movie tickets in Indian markets and consumers will be able to purchase tickets on the Amazon website and the Amazon app. The new venture is the result of Amazon’s partnership with the movie ticket company, BookMyShow. The partnership will span five years, however many of the agreement's details were not released.
The company was previously selling flight tickets on its platform in India, so the move to online movie tickets makes sense for the organization. Amazon is attempting to build its Amazon Pay service into a popular service for consumers to purchase tickets.
Amazon's expansion into online movie tickets for India could result in the company offering similar services in different industries.
E-Commerce Movie Tickets
Amazon Will Sell Online Movie Tickets in India on Its Website and App
Trend Themes
1. Online Ticket Selling - The trend of offering online ticket selling services can disrupt the traditional ticket selling industry and provide convenience to consumers.
2. E-commerce Expansion - The trend of e-commerce companies expanding their services can disrupt various industries and increase customer loyalty by becoming a one-stop-shop for consumers.
3. Digital Payment Services - The trend of offering digital payment services can disrupt the traditional payment industry and create new opportunities for businesses to increase revenue streams.
Industry Implications
1. Movie Industry - Movie theaters and other entertainment industries can benefit from partnering with e-commerce platforms to increase ticket sales and reach a wider audience.
2. Travel Industry - Travel companies can benefit from partnering with e-commerce platforms to increase visibility and improve convenience for customers by offering one-stop-shop services.
3. Payment Industry - The payment industry can benefit from creating new digital payment services to meet the growing demand for secure and convenient payment options for online transactions.