Online dating just got easier with the introduction of AskMatch, an integrated online dating coach on the Match app. Match is a subscription-based dating app that caters to individuals 35 and older who may greatly benefit from a dating coach to help them navigate the modern dating world. AskMatch will launch nationally in the US by 2020 and will be free for members to use.
The online dating coaches are real people rather than A.I. or a bot and can be used to assist in setting up enticing dating profiles or to answer any dating questions. Some common questions these experts answer include how to make a good first impression online, what to do when you are ghosted and when to ask "so, what are we?" The launch also follows a change in the algorithm to better match individuals. Both the new algorithm and online dating coaches will allow users to make better connections with potential dates.
Integrated Online Dating Coaches
Match Launched "AskMatch" as an Online Dating Coaches for Users
Trend Themes
1. Integrated Online Dating Coaches - Online dating apps can create more value for their users by integrating real people as dating coaches to help them navigate the modern dating world.
2. Personalized Dating Services - Online dating apps can differentiate themselves by offering personalized services, like AskMatch, that help users make better connections and navigate the complexities of modern dating.
3. Human Expertise in Dating - Integrating human expertise with modern technology can create unique value propositions in online dating, like AskMatch's integration of real dating coaches.
Industry Implications
1. Online Dating - The online dating industry can improve user engagement and differentiate themselves by offering value-added services that help users navigate the complexities of modern dating.
2. Subscription-based Services - Subscription-based services across industries can integrate personalized, human expertise to create unique value proposition for users.
3. Personal Coaching - The personal coaching industry can leverage technology to expand their services beyond in-person consulting and offer online services, like AskMatch.