Social media marketing is a great tool for any company looking to increase its online branding efficiency, however there are several mistakes many companies make through this medium that can actually turn customers away.
Too many posts and updates can be incredibly annoying, especially when the company seems to be trying too hard to be witty or funny. Incorrect spelling and grammar is the top complain among many customers, but when it comes to targeting the 18-24 year-old market, not enough interaction and infrequent updates are considered even worse. The 45-54 age range detests anything that comes off as too much of a sales pitch and taking gender differences into account did not alter results by much.
Overall, when it comes to online branding through social media, correct spelling is key.
Media Marketing Misstep Charts
Discover the Most Common and Harmful Mistakes in Online Branding
Trend Themes
1. Less Is More - Companies should focus on quality over quantity when it comes to social media updates and posts to avoid turning customers away.
2. Interactive Branding - Increased engagement through social media posts and updates to the 18-24 year old market can improve online branding efficiency.
3. Sales Pitch Detox - Targeting 45-54 age range through social media should avoid coming off as too sales-y to improve customer engagement.
Industry Implications
1. Marketing - Marketing firms can incorporate targeted posts and updates to improve online branding efficiency on social media while being mindful of sales pitch and grammar.
2. Social Media Platforms - Social media platforms can expand their analytic capability to help businesses in monitoring posts, engagements and effectiveness.
3. Language Solutions - Companies that provide language solutions can help in detecting spelling and grammar errors in social media updates and posts to prevent customer complaints and improve their brand image.