It has been reported that AMC Entertainment will launch an on-demand movie service. The service is titled AMC Theaters On Demand and it will be an online marketplace, where consumers are able to select from 2,000 films that can be purchased or rented.
Films will be eligible for the on-demand movie service after they have been released in theaters. The service will be only available in the United States and prices will range anywhere from $3 to $20. AMC Theaters On Demand is scheduled to soon be available to consumers.
In order to launch the service, AMC had to make agreements with some of the largest movie studios, including Disney, Warner Bros., Universal, Sony as well as Paramount. The new service will also allow AMC Entertainment to compete with many popular streaming services.
Movie Theater Streaming Services
AMC Entertainment Will Launch an On-Demand Movie Service
Trend Themes
1. On-demand Movie Services - The launch of AMC Theaters On Demand presents an opportunity for other movie theaters to create their own online marketplace for film rentals and purchases.
2. Film Distribution Disruption - The agreements made by AMC Entertainment with major movie studios highlight an opportunity for disruptive innovation in the film distribution industry, encouraging other theaters to negotiate similar deals.
3. Competing with Streaming Services - AMC Theaters On Demand's entry into the streaming market signifies a potential opportunity for theaters to directly compete with popular streaming services, requiring them to improve their digital offerings.
Industry Implications
1. Movie Theaters - The launch of AMC Theaters On Demand suggests that movie theaters need to explore the online marketplace to adapt to changing consumer preferences and remain competitive.
2. Film Studios - The agreements between AMC Entertainment and major movie studios open up opportunities for innovative distribution models that can benefit both studios and theaters.
3. Streaming Services - The entry of AMC Theaters On Demand puts pressure on existing streaming services to continuously innovate and offer unique content to retain consumers, creating an opportunity for disruptive competition within the streaming industry.