obé is a mobile application that makes live and on-demand fitness classes available to users. Taking into consideration that the average consumer has limited time in the day, this approach to health and exercise will prove to be beneficial thanks to the overall accessibility.
A monthly membership to obé — which costs $27 a month or 90¢ a day, will grant users access to "2,500+ on-demand fitness classes," with new modules added daily and motivating instructors that "keep you inspired to reach your personal best."
obé offers classes for all levels and individuals can check up on the live schedule online or through the app. By opting in for a live fitness class, users are able to hold themselves more accountable and to grow their strength and stamina in a healthy and proportionate way.
Convenient On-Demand Fitness Classes
obé Makes Exercising at Home Easy and Accessible
Trend Themes
1. On-demand Fitness Classes - The trend of on-demand fitness classes is growing, presenting an opportunity for fitness businesses to develop mobile applications that make exercise accessible and convenient for the consumers.
2. Mobile Fitness Applications - The growth of on-demand fitness classes has led to the development of mobile fitness applications, which offer convenient and accessible exercise options that can be customized to individual schedules and preferences.
3. Accountability in Fitness - Incorporating accountability into fitness regimes, through live classes and online tracking, is a disruptive trend that presents an opportunity for businesses to provide more personalized and holistic fitness options.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on the trend in on-demand fitness classes, by developing mobile applications that integrate virtual trainers and tracking tools to provide consumers with personalized and engaging exercise experiences.
2. Technology - The technology industry can create new innovations, such as live streaming and tracking tools, to capitalize on the trend in on-demand fitness classes, providing consumers with accessible and efficient exercise options through mobile applications.
3. Online Fitness Platforms - The growth in popularity of on-demand fitness classes has created an opportunity for online fitness platforms to develop engaging and personalized exercise experiences, using virtual training tools and live classes that inspire accountability and motivation.