Beauty concept provider Essential Beauty will be presenting its innovative On the Go palette concept at MakeUp in New York, introducing the refillable product as an eco-friendly system for busy, on-the-go consumers. The refillable container is designed to hold a variety of products at once, helping consumers to refill just what they need as they go. Unlike many makeup palettes that are flat, rectangular and take up a considerable amount of space, the design of the On the Go concept is slim and tube-like.
Knowing that many people are looking to minimize the amount of waste that they produce, Essentia Beauty is creating solutions that are easily reusable, refillable and useful for reducing plastic waste.
Compact Beauty Palettes
Essentia Beauty's On the Go Palette Concept Minimizes Plastic Waste
Trend Themes
1. Refillable Beauty Products - Essentia Beauty's On the Go palette concept introduces a refillable system for beauty products, providing an opportunity for the beauty industry to reduce plastic waste and offer eco-friendly options.
2. Compact and Portable Beauty Packaging - The slim and tube-like design of Essentia Beauty's On the Go palette concept offers a disruptive innovation opportunity in the beauty industry by providing compact and portable packaging solutions for on-the-go consumers.
3. Sustainable Beauty Solutions - Essentia Beauty's focus on reusable and refillable beauty products presents an opportunity for the beauty industry to develop more sustainable solutions and cater to environmentally conscious consumers.
Industry Implications
1. Beauty Products - The refillable and eco-friendly design of Essentia Beauty's On the Go palette concept can disrupt the beauty products industry by offering a more sustainable option for consumers.
2. Packaging - The compact and portable design of Essentia Beauty's On the Go palette concept opens up possibilities for disruptive innovation in the packaging industry by providing space-saving and convenient packaging solutions.
3. Plastic Waste Reduction - Essentia Beauty's refillable system and focus on reducing plastic waste can create opportunities for the plastic waste reduction industry to collaborate and develop sustainable solutions together.