The On Fall 2024 campaign has been unveiled by the activewear brand starring actress Zendaya to encourage consumers to try new things, get out of their comfort zone and, most important, get outside. The campaign sees Zendaya in the Swiss Alps in the various photos showcasing a variety of styles that consumers can shop now from $25 to $270. The campaign also includes Instagram content that sees the actress getting candid about comparing her young self to her current mindset that sees her trying new things.
Co-Founder David Allemann commented on the On Fall 2024 campaign with Zendaya saying, "Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling. It’s been incredible to expand on our partnership with a campaign that authentically showcases her own experience with movement and well-being."
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Trend Themes
1. Celebrity-driven Activewear Campaigns - Activewear brands are increasingly collaborating with high-profile celebrities like Zendaya to create aspirational marketing campaigns.
2. Adventure-ready Fashion - The integration of outdoor adventure settings, such as the Swiss Alps, in fashion campaigns is gaining traction, highlighting the functional yet stylish aspects of activewear.
3. Personal Reflection Marketing - Brands are shifting towards more personal and authentic content, with campaigns featuring celebrities discussing their personal growth and experiences.
Industry Implications
1. Activewear - The activewear industry is leveraging celebrity endorsements and storytelling to differentiate products in a competitive market.
2. Outdoor Apparel - Outdoor apparel companies are merging fashion with functionality by incorporating breathtaking natural landscapes into their marketing strategies.
3. Social Media Marketing - Social media platforms are becoming key in delivering authentic, relatable content as brands utilize celebrity partnerships to engage with audiences.