Omnichannel Retail

Trend Hunter's Innovation eLearning YouTube videos cover the future of retail through the omnichannel lens. In this installment, Trend Hunter's Ady Floyd explores how important it is for retailers to create a seamless shopping experience across all entities, highlighting the importance of combining the online and offline worlds of shopping. In some past research, Trend Hunter's analyzed data from studies like Back to Brick, which showed how businesses were trying to entice customers away from e-commerce sites and back into brick-and-mortar stores.

Digital Gifting, which examined how businesses attempted to entice their customers back to e-commerce sites, became a mainstream retail trend in the following years. Insights like E-Commerce Amalgamation show that brick-and-mortar stores are still important but that e-commerce is now essential to building a strong foundation of customers.

Establishing fluidly interchangeable platforms to employ an omnichannel approach allows brands to maintain nearly 90% of their consumers, and almost 75% of shoppers already use various platforms on their journey to purchase.

Check out Trend Hunter's free 2023 Trend Report to learn more about the latest retail innovations.