Snapchat has a new deal with NBC that increases the 2020 Summer Olympics coverage on the social media platform. The two organizations have worked together previously, however, the new deal will dictate that Snap will release Olympics coverage each day. Additionally, NBC will create 70 episodes for the Snapchat platform. In total Snapchat will have four different shows related to the 2020 games, and content will include recaps, cultural content, profiles, and event footage.
Gary Zenkel, the NBC Olympics President, stated that the content for Snapchat will act as a type of marketing experiment. The content for social media will also reach younger viewers, as Snap indicates it will be seen by 75% of individuals between the ages of 13-34.
Social Media Olympics Coverage
Snap Has a New Deal with NBC for Content Related to the Olympics
Trend Themes
1. Increased Social Media Coverage - Snap's new deal with NBC leads to increased coverage of the Olympics on Snapchat, tapping into the growing trend of social media as a primary source of news and entertainment.
2. Collaboration Between Traditional Media and Social Media Platforms - The partnership between NBC and Snapchat showcases the trend of traditional media organizations collaborating with social media platforms to reach a wider audience and experiment with new marketing strategies.
3. Targeting Younger Viewers - Snapchat's Olympics content aims to attract younger viewers, capitalizing on the trend of younger demographics consuming media content on social media platforms.
Industry Implications
1. Social Media - The increased social media coverage of the Olympics highlights the opportunities for social media platforms to become prominent players in the sports media industry.
2. Broadcasting and Media - The collaboration between NBC and Snapchat signifies the disruption of traditional broadcasting industry by incorporating social media platforms as an additional channel for content dissemination and audience engagement.
3. Marketing and Advertising - The content experiment on Snapchat presents disruptive innovation opportunities for marketers and advertisers to explore new strategies and formats for reaching and engaging with younger audiences on social media.