Twitter 'Moments' is a newly added feature that allows users to see curated tweets, Vines, videos and photos that have been shared on the platform. Moments are essentially summaries of events taking place around the world that are chosen by Twitter’s editorial team.
There's a major change being implemented for the Olympics to help enhance user experience. Moments will be tailored specifically to each country and instead of having Moments only last a few hours, the Olympic Moments will last for the entire event. Users from Australia, Brazil, Canada, Mexico, Japan, the U.K., France, Germany and the U.S will all be able to participate in the live communal and patriotic experience.
Along with the specialized Olympic Moments feature, Twitter is also creating Olympic-based features for its other platforms such as Periscope and Vine. The company is making a smart move by leveraging the global event and personalizing it for its major markets around the world.
Location-Based Olympic Highlights
Twitter's Olympic 'Moments' Customizes Coverage for Global Users
Trend Themes
1. Location-based Olympic Highlights - Twitter's 'Moments' feature curates Olympics-related content for users in specific countries, enhancing the live communal experience.
2. Tailored Event Summaries - Twitter's extended Olympic Moments feature provides curated content for the entire event, allowing users to stay updated and engaged throughout the Games.
3. Platform-specific Olympic Features - Twitter's integration of Olympic-based features on Periscope and Vine extends the personalized experience to different platforms.
Industry Implications
1. Social Media - The integration of location-based curated content on Twitter's Moments feature presents opportunities for social media platforms to enhance user engagement during major events.
2. Live Streaming - The incorporation of Olympic-based features on platforms like Periscope creates opportunities for live streaming platforms to provide specialized content and increase user participation.
3. Digital Advertising - The personalized Olympic Moments feature on Twitter provides advertisers with opportunities to target specific markets and deliver contextually relevant ads during the event.