Nike has introduced its line of athletic footwear for the 2008 Olympic Games in Beijing, China. The magnificent black Equestrian boot was the first fashionable footwear to catch my eye... I want a pair for myself...and I don't have a horse!
All sports are covered including; sailing, boxing, fencing, kayaking, taekwondo, gymnastic and even badminton.
Check out this extraordinary line at www.nikemedia.com.
Implications - Athletic footwear has really pushed the modern boundaries of what it means for products to be fashionably functional. The styles have improved greatly over the years, but brands have also been integrating technology with material that provides the ultimate comfort for athletes. With sports being a dominant industry, it becomes all the more important for companies to continuously look for ways to provide properly functional footwear.
Olympic Footwear
Nike Unveils New Designs for Beijing
Trend Themes
1. Fashionable Functional Footwear - Opportunity for brands to integrate technology and materials to create stylish and comfortable athletic footwear.
2. Continuous Improvement in Sports Industry - Necessity for companies to constantly innovate and enhance athletic footwear to meet the demands of athletes.
3. Integration of Technology in Footwear - Potential for companies to incorporate cutting-edge technologies in athletic footwear for enhanced performance and comfort.
Industry Implications
1. Athletic Footwear - Opportunity for companies in the athletic footwear industry to create fashionable and functional designs for athletes.
2. Sports - Importance for the sports industry to continuously improve and innovate in terms of footwear to meet the needs of athletes.
3. Technology - Potential for technology companies to collaborate with footwear brands and develop innovative solutions for athletic performance and comfort.