The Finnish brewery Olvi teamed up with the design firm BOND Creative Agency to create the perfect packaging for the company's line of premium ciders. Olvi is an independent brewer that focuses on creating gourmet beverages that are miles ahead (in regards to taste) of the mass-produced variety. Looking to further separate this high-quality cider from its competitors, BOND Creative Agency opted for a brilliant white bottle instead of the traditional amber or green beer-style bottle.
To liven up the starkness of the packaging, vibrant illustrations by artist Stina Persson were added for a delicious pop of color and exuberance. A skillfully splattered take on the beauty of the natural world, these beautiful renderings seem to leap from the bottle as if the white backdrop cannot contain their enthusiasm.
Fresh, colorful and unexpected, the Olvi packaging is unlike anything you're liable to see on store shelves.
Splattered Beverage Branding
Olvi Cider Sports a Stark Bottle Adorned with Vibrant Illustrations
Trend Themes
1. Innovative Beverage Packaging - Expanding on unique and creative designs for product packaging can spice up the look of a brand and attract more consumers.
2. Artist Collaborations in Packaging Design - Brands can collaborate with artists to produce unique designs that make their products stand out from the competition and appeal to consumers who appreciate art and creativity.
3. Minimalist Design Trend - With the rise of minimalism, brands can take advantage of this trend by creating clean and simple designs for their product packaging that emphasize their brand identity and make their products more visually appealing.
Industry Implications
1. Beverage Industry - The beverage industry can utilize unique and creative packaging designs to differentiate their products from competitors and attract more consumers.
2. Art Industry - The art industry can collaborate with brands to produce unique packaging designs and showcase the work of talented artists, creating new opportunities for exposure and revenue.
3. Design Industry - Design firms can position themselves as specialists in packaging innovation and stand out by developing unique and impactful designs for their clients.