Olivin Atelier's Once a Mermaid sea salt spray is meant to be used on hair and the body, and is described as a magical elixir. The spray is sold in a ceremonial hair care kit, alongside a piece of Palo Santo wood, and an Angel Aura Lemurian Quartz crystal.
While Palo Santo is known for its bold fragrance and purifying properties -- often used to clear crystals, or to repel negative energy from one's home -- Angel Aura Lemurian Quartz crystals are bonded with platinum, gold, and silver materials. The stones are described as an "all-healer" that aids with both physical and mental well-being.
In addition to its sea salt spray, Olivin Atelier's hair care kit is sold alongside two ceremonial essentials, a healing crystal and a piece of sacred wood. The brand's organic products are marketed to the spiritual consumer concerned with both quality and sustainability, paying homage to mythical characters in order to further drive its mystical branding home.
Ceremonial Hair Care Kits
Olivin Atelier's Sea Salt Spray is Sold With Palo Santo and a Crystal
Trend Themes
1. Ceremonial Beauty Products - Opportunity for businesses to incorporate spirituality and rituals into their product offerings.
2. Alternative Healing Crystals - Creating new markets and disrupting traditional wellness industries such as pharmaceuticals and therapy.
3. Sustainable Luxury - Providing high-quality products from sustainable materials while differentiating from conventional luxury brands.
Industry Implications
1. Beauty and Personal Care - Businesses can expand their product offerings by integrating spirituality into already existing hair and skin care lines.
2. Wellness - Opportunity for businesses to disrupt traditional wellness industries by offering alternative healing crystals and organic products.
3. Luxury Goods - The opportunity to target the spiritual consumer and appeal to their desire for high-quality and sustainable luxury products.