Oliver Greenall stars in 'Wanderlust,' L'Optimum Thailand's farmland-inspired editorial. The model is captured by photographer Onin Lorente's lens and poses in a wardrobe of heavy knits and elegant outerwear staples. Referencing a vintage menswear aesthetic, this editorial blends classic clothing with striking scenery.
Gracing the August 2015 issue of L'Optimum Thailand, 'Wanderlust' boasts styling by Patrick Lief and highlights fashions from labels that include Giorgio Armani, Dolce & Gabbana and Prada among other names.
Oliver Greenall poses in the countryside and is even lensed alongside an adorable goat co-star. The Scottish model's wardrobe is synonymous with his nation's moody style aesthetic while his moor backdrop blends aged architecture with vast landscape views of green pastures and farm fields.
Candid Farmland Editorials
Oliver Greenall's Farm Fashion Story Marries Modern and Rustic Elements
Trend Themes
1. Farmland-inspired Fashion - Disruptive innovation opportunity: Explore sustainable fashion made from organic materials sourced from farmland.
2. Vintage Menswear Aesthetic - Disruptive innovation opportunity: Create a rental service that specializes in vintage-inspired menswear for special occasions.
3. Rustic Fashion Photography - Disruptive innovation opportunity: Develop an augmented reality app that allows users to experience virtual photo shoots in rustic farm-inspired locations.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate fashion and technology to develop sustainable clothing manufacturing processes.
2. Sustainable Farming - Disruptive innovation opportunity: Implement vertical farming techniques to increase crop yields and reduce environmental impact.
3. Photography - Disruptive innovation opportunity: Create a platform that connects photographers with unique outdoor shooting locations, including farmlands.