Beats is working in collaboration alongside home manicure imprint Olive & June on a new set of nail polish colorways that celebrate the latest Beats Studio Buds + tones. This includes Cosmic Pink and Cosmic Silver, which have both been transformed into a metallic sheen rose gold and silver nail polish option.
Additionally, these will also be available in the form of five press-on nail styles that honor the tones. CEO of Olive & June, Sarah Gibson Tuttle explained to Harper's Bazaar that the idea of both "music and manis" are both elevating the mood, which makes the collaboration a harmonious one. Notably, the nail polishes are cruelty-free and the press-ons are made from 94% of consumer-recycled materials.
Metallic Earbud-Inspired Nail Polishes
Beats Joins Olive & June on New Nail Polish Colors
Trend Themes
1. Metallic Nail Polish Colors - Beats and Olive & June collaborate on metallic sheen rose gold and silver nail polish options inspired by the latest Beats Studio Buds + tones.
2. Press-on Nail Styles - The collaboration also introduces five press-on nail styles that honor the Cosmic Pink and Cosmic Silver tones of the Beats Studio Buds +.
3. Cruelty-free and Sustainable Nail Products - The nail polishes are cruelty-free and the press-ons are made from 94% consumer-recycled materials, reflecting an increasing demand for sustainable beauty products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry benefits from the trend of metallic nail polish colors and press-on nail styles that offer consumers new ways to express their personal style.
2. Music and Entertainment - The collaboration between Beats and Olive & June taps into the intersection of music and beauty, presenting unique opportunities for marketing and brand partnerships.
3. Sustainable Packaging and Recycling - The use of 94% consumer-recycled materials in the press-on nail styles exemplifies the growing trend of sustainability in the beauty industry, presenting opportunities for eco-friendly packaging innovations.