American actor Isaiah Mustafa helped rebrand Old Spice with his hilarious 2010 ad spot, "The Man Your Man Could Smell Like." Now, 10 years later, the iconic figure is back with a new message, this time with a futuristic twist.
Now aiming to target gamers, this clever ad addresses the largely male population with wit and charm. The ad transports the spokesperson inside of nostalgic games, addressing the camera directly as he tries to appeal to the girlfriends of gamers. The fun and whimsical animated spot will appear in gaming and mobile ads, seamlessly targeting the intended demographic with a witty approach.
The ad humorously opens with the words "Hello ladies, does your man smell like a captain?"
Gamer-Targeted Deodorant Campaigns
Old Spice is Targeting Gamers with Its Latest Ad Spot
Trend Themes
1. Gaming-focused Advertising - Companies are integrating gaming into their advertising campaigns to reach a younger, male demographic.
2. Humorous Marketing Approaches - Ads that use humor, charm, and nostalgia are seeing success in engaging audiences.
3. Nostalgia-based Advertising - Brands are tapping into nostalgia to increase consumer engagement in advertising.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can increase consumer reach by creating campaigns that connect with younger, male demographics through humor and nostalgia.
2. Gaming and Entertainment - The gaming and entertainment industry can partner with advertisers to create campaigns that appeal to their audience's love of gaming and nostalgia.
3. Personal Care and Beauty - The personal care and beauty industry can create targeted campaigns that use humor and nostalgia to reach new demographics and increase product sales.