This new Old Spice 'Mom Song' ad portrays a hilarious twist of mothers not letting go of their teenage sons as they turn 'manly.' Old Spice uses its new spray deodorant product to emphasize the fact that teenage boys would become men if they use it. The moms portrayed in this quirky musical make every move to watch over and embarrass their son as they get older and begin to lose interest in their mothers.
The scenes depict a different mom singing while trying to get their son's attention, meanwhile they're either on a date with a girl or doing other 'manly' things as they grow up. The new spray deodorant revealed at the end makes this Old Spice 'Mom Song' commercial a tragic yet hilarious addition to some clever advertisements.
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
Trend Themes
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Industry Implications
1. Parenting Products - Disruptive innovation opportunity: Develop innovative parenting products that address the concerns and needs of today's overprotective parents.
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3. Personal Care - Disruptive innovation opportunity: Design personal care products that cater specifically to the unique needs and preferences of different genders.