The Old Session Hen Easy-Drinking Session Beer is a new addition to the Old Speckled Hen brand's range that's crafted with a mellow profile in mind. The beer has a 3.4% ABV to ensure it's easy to drink, and is brewed with Harlequin hops to impart tropical notes along with cascade hops for the right level of bitterness. The final result is a beer with a crisp, clean finish that's making its debut exclusively at Morrisons in the UK where shoppers can pick it up in 500ml bottles for £1.
Head of Marketing for the Old Speckled Hen family David Spencer spoke on the Old Session Hen Easy-Drinking Session Beer saying, "We are excited to launch Old Session Hen into the market for spring and it is already off to a cracking start. Old Speckled Hen is a household name when it comes to enjoying a refreshing ale at home and we continue to consider how our consumers socialise and how this then impacts their drinking preferences. Old Session Hen is already proving popular and is sure to be a hit at any gathering or social event."
Low-ABV Golden Ales
Old Session Hen Easy-Drinking Session Beer is Fresh, Fruity and Mellow
Trend Themes
1. Low-abv Beers - Exploring low-alcohol brews for a refreshing drinking experience.
2. Easy-drinking Ales - Crafting mellow and fruity ales for wider consumer appeal.
3. Session Beers - Introducing session beers with tropical hop notes and moderate bitterness.
Industry Implications
1. Beverage Manufacturing - Innovating in the production of low-ABV brews to cater to health-conscious consumers.
2. Retail - Adapting retail strategies to meet the growing demand for easy-drinking ales.
3. Hospitality - Creating opportunities in the hospitality sector with session beers for social events.