Old Pal's Shareable Flowers cannabis range focuses on quality and simplicity. The range consists of three classic strains -- a Sativa, an Indica and a Hybrid -- and is offered in illustrated packaging that embodies a vintage aesthetic.
Priding itself on high-quality cannabis that doesn't rely on hyper-specific strain contents or fun names, the brand carries its product across California and on popular cannabis e-shop Eaze. In addition to its three minimalist cannabis varieties, Old Pal also offers signature merchandise including graphic tees, collectible artwork, scarf and patch accessories, posters, rolling papers and even a zine that spotlights the work of up-and-coming artists.
As the destigmatization of cannabis grows more common with legalization across North America, brands like Old Pal are opting for minimalist strain offerings in an effort to make smoking more accessible to those overwhelmed with options that are too specific or intimidating.
Simplistic Cannabis Blends
Old Pal Offers Classic High Quality Strains in Three Varieties
Trend Themes
1. Simplistic Cannabis - Opportunity to create cannabis brands that focus on quality and simplicity to make smoking more accessible and attract new customers who are intimidated by product options.
2. Vintage Aesthetic Packaging - Opportunity to create brands with vintage aesthetic packaging for cannabis products that offer classic strains.
3. Signature Merchandise - Opportunity for cannabis brands to expand and generate more revenue by offering signature merchandise like collectible artwork, scarfs, patches and more.
Industry Implications
1. Cannabis Industry - Cannabis businesses can capitalize on opportunities by creating minimalist range of strains and using vintage aesthetic packaging, expanding their product offerings to include signature merchandise.
2. Art Industry - Up and coming artists, can capitalize on this opportunity and work with cannabis brands to showcase their artwork/designs to new audiences and generate extra revenue with their signature pieces.
3. Online Retail Industry - E-commerce businesses like Eaze can capitalize on this trend by expanding their product offering to include minimalist brands with vintage aesthetic packaging, as well as offering signature merchandise beyond just cannabis products.