Graphic designer Debbie Ullman recently proposed the idea of turning old newspaper boxes into compost bins. For many city dwellers, composting is not an ingrained habit. This campaign seeks to encourage composting by making the collection sites significantly more attractive.
Until 2013, Ullman worked for the iconic newspaper 'The New York Daily News.' After leaving her position, she came up with an idea for putting old newspaper boxes to good use. Ullman designed a special compost receptacle with the punny moniker 'The New York Compost' written on the side. The humorous compost bin looks like just another newspaper box, which helps it blend into the urban environment.
As of right now, a number of Ullman's newsworthy compost bins have been placed around the city. The hope is that the bins will encourage consumers to make composting a regular habit and reduce the amount of food waste that is ending up in the trash.
Newsworthy Compost Bins
This Campaign Aims to Turn Old Newspaper Boxes in Compost Collection Sites
Trend Themes
1. Upcycled Composting - The trend of repurposing old newspaper boxes as compost bins presents an opportunity for businesses to innovate in sustainable waste management.
2. Urban Composting - The growing trend of composting in urban areas opens up opportunities for businesses to develop convenient and attractive compost collection solutions for city dwellers.
3. Humorous Sustainability - The trend of using humor and clever design in sustainability initiatives, like the 'New York Compost' bin, offers disruptive innovation opportunities for businesses to engage and inspire consumers.
Industry Implications
1. Waste Management - The waste management industry can explore new business opportunities by incorporating upcycled composting solutions into their service offerings.
2. Urban Design - The urban design industry can create innovative and visually appealing compost collection solutions that blend seamlessly with the urban environment.
3. Graphic Design - The graphic design industry can contribute to sustainability efforts by developing creative and humorous designs for compost bins and other eco-friendly products.