More and more of today's fashion retailers are attempting to reach their target consumers online, and Old Navy is one of them, having launched the Old Navy 'Stolen Styles' webisodes on October 18th. 'Stolen Styles' (or 'Estilos Robados') are five-minute webisodes created by the mass faahion retailer targeted at stylish 20-something Hispanic women.
The Old Navy 'Stolen Styles' telenovela, which was created in partnership with the Spanish media company Telemundo, will air online on Old Navy's Facebook page every Friday for six weeks. Each episode features TV star Isabella Reyes wearing Old Navy outfits; after each webisode, viewers are asked to vote on the outfit Reyes' character will wear in the next episode.
The Old Navy 'Stolen Styles' series will run until November 18. In addition to viewing it on Old Navy's Facebook page, you can watch the show on Old Navy's Spanish YouTube channel as well as on 'Telemundo Movil,' Telemundo's mobile landing page.
Latina-Targeted Webisodes
Old Navy 'Stolen Styles' is a Telenova Geared at Hispanic Women
Trend Themes
1. Latina-targeted Webisodes - Opportunity for retailers to create webisodes specifically targeting Latina consumers, engaging them with interactive elements like voting on outfits.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage webisodes to reach target consumers and promote their products through engaging storytelling.
2. Media and Entertainment - Media companies can explore partnerships with brands to create unique webisode series that cater to specific demographics, increasing audience engagement and brand visibility.
3. Social Media - Social media platforms can be used as a distribution channel for webisodes, allowing brands to connect with their target consumers on platforms they frequent.