Parents have been bombarded with the message that kids need to exercise more and eat less... and what they do eat needs to be healthy. Schools have replaced junk food in their vending machines with healthy snacks and efforts have been made to educate parents, but sadly, the effects of these efforts have been minimal. Obesity in children continues to be... well, a 'growing' trend.
According to recent studies, kids are actually consuming more candy and junk food than anyone and they're excercising LESS than ever before.
Obese Children
Fat Kids a Growing Trend
Trend Themes
1. Increasing Candy Consumption - Disruptive innovation opportunity: Develop and market healthier alternatives to candy that still appeal to children.
2. Decline in Physical Activity - Disruptive innovation opportunity: Create engaging and interactive technologies that encourage children to be more physically active.
3. Lack of Parental Education - Disruptive innovation opportunity: Develop accessible and user-friendly resources and tools to educate parents about healthy eating habits for their children.
Industry Implications
1. Food and Snack Industry - Disruptive innovation opportunity: Introduce new, healthier snack options that are appealing to children while still meeting nutritional requirements.
2. Technology and Gaming Industry - Disruptive innovation opportunity: Create virtual reality or augmented reality games that encourage physical activity and exercise for children.
3. Health and Wellness Education Industry - Disruptive innovation opportunity: Develop online platforms or apps that provide easily accessible and engaging information about healthy eating and lifestyle choices for parents.