Those with sensitive skin who sometimes have trouble removing their makeup or excess dirt and oil without causing irritation are likely to find the new Olay Facial Cleansing Clothes helpful.
Specially formulated for sensitive skin, the gentle wipes are made with soothing aloe vera extract, and do not contain any synthetic fragrances or dyes. Unlike many other facial wipes on the market, Olay's are activated with water, allowing the brand to decrease the number of ingredients that go into the products, while giving them a longer shelf life after they're purchased.
One pack comes with 33 facial cleansing wipes, which are great for packing into a bag for on the go use, or using during one's travels. They're currently available on Olay's site and from the many retailers that carry its products.
Aloe-Infused Facial Wipes
These Olay Facial Cleansing Cloths are Great for Sensitive Skin
Trend Themes
1. Sensitive Skin Wipes - There's an opportunity for brands to focus on developing wipes and cleansing products that are tailored specifically for those with sensitive skin.
2. Water-activated Formulas - Water-activated products are becoming increasingly popular in the skincare industry, presenting an opportunity for brands to develop new and innovative formulas in their own brands.
3. Eco-friendly Packaging - With the rise of sustainability concerns, there's a clear opportunity for skincare brands to develop eco-friendly packaging solutions, such as recyclable or biodegradable materials.
Industry Implications
1. Skincare - The skincare industry can benefit from developing gentle and effective products that are specifically formulated for sensitive skin types.
2. Retail - Retailers can use the rising trend of water-activated formulas in their marketing strategies to attract new customers to their skincare products.
3. Packaging - The packaging industry has a great opportunity to capitalize on the growing demand for eco-friendly packaging that meets the needs and preferences of today's conscious consumers.