Ok Go collaborated with Sesame Street to mix up beats and colors. The band rendered an informative video on primary colors, geared towards the tot audience of Sesame Street. The video was done in the stop motion, cut-copy-cut style typical of the band.
The short was directed by Al Jarnow, a seasoned veteran of stop-motion animation for Sesame Street, Electric Company and other classic kid's shows. He states on the ProtoZone website, that the company creates "...focused on hands-on stuff for kids and their grownups." The Ok Go 'Three Primary Colors' clip fuses the child's experience with the adult quirkiness of the band. Hipster parents everywhere will rejoice in the refreshing experience. As cute as Elmo is, an adult can only watch the show for so long. Thanks, Ok Go!
Indie Icon Lessons
'Three Primary Colors' by Ok Go for Sesame Street
Trend Themes
1. Kids Educational Entertainment - There is an increasing demand for child-friendly educational content, presenting an opportunity for companies to create informative, fun and educational content for children.
2. Stop-motion Animation - Stop-motion animation is a unique, nostalgic art form that can be used to create visually captivating content across all ages and industries.
3. Branded Collaborations - Collaborations between brands and artists can create cross-generational appeal and help connect brands with audiences they may not have otherwise reached.
Industry Implications
1. Children's Media and Entertainment - The children's entertainment industry has a growing need for content that is not only entertaining but also educational and informative.
2. Art and Design - Stop-motion animation and other art forms can be utilized in the fields of art and design to create unique and visually captivating content for various applications.
3. Marketing and Advertising - Brands can collaborate with artists to create marketing and advertising campaigns that resonate with consumers on a deeper emotional and creative level.