The #OhYEAHChristmas campaign brings Lil Jon and Kool-Aid together once again -- last year, the two created the holiday song 'All I Really Want For Christmas; together. This year, the duo invites fans to head to TikTok for a chance to win $10,000 as the holiday season begins.
From today until December 12th, fans are encouraged to post a TikTok video using the All I Really Want for Christmas' song. The video must include #OhYEAHChristmas and #Contest in order to enter. On the @KoolAidManOfficial TikTok account, there are instructions on how to enter and some playful videos of the music artist and the KoolAid Man enjoying the holiday season and their song together.
Festive Digital Video Campaigns
The #OhYEAHChristmas Challenge Brings Holiday Cheer for Fans
Trend Themes
1. Festive User-generated Content Campaigns - Encouraging customers to create holiday-themed content can drive engagement and increase brand awareness during the holiday season.
2. Collaborative Influencer Campaigns - Partnering with influencers and celebrities can lead to creative and attention-grabbing campaigns that resonate with a wider audience.
3. Social Media Contests and Challenges - Hosting a contest or challenge on social media can create excitement around a brand or product and encourage user participation.
Industry Implications
1. Beverage Industry - Beverage companies can leverage the holiday season to promote their product and run festive campaigns that engage customers.
2. Social Media Industry - Social media platforms can support brands in running successful campaigns that involve user-generated content and influencer partnerships.
3. Entertainment Industry - Partnering with artists and creating engaging content on digital platforms can drive consumer engagement and increase overall awareness of a brand.