The OFF-WHITE collection debuted during Paris Fashion Week and for Fall/Winter 2019 Virgil Abloh looks to childhood and the dawn of broadcasting media. The garments boldly embrace movements in contemporary fashion with a millennial-forward aesthetic. Proudly dubbed 'PUBLIC TELEVISION,' the range of graphically enforced clothing is reminiscent of the times before social media took over the scene and significantly impacted cultural structures.
The OFF-WHITE collection embraces these "childhood memories" and Abloh goes on to specify that it is the fundamental factors of our identity that he sought inspiration from. The Fall/Winter 2019 offerings do contain some form of teenage angst as the references to old forms of media have a rather dystopian and unsettling effect on the reminiscing psyche.
Photo Credits: Eva Al Desnudo
Old Media-Inspired Fashion Lines
The 2019 OFF-WHITE Collection Taps into Broadcasting Media
Trend Themes
1. Broadcast-inspired Fashion - Incorporating elements of broadcasting media in fashion lines, catering to consumers' nostalgia and creating a unique, disruptive aesthetic that differentiates from social media-inspired fashion trends.
2. Millennial Nostalgia - Capitalizing on the nostalgia of millennial consumers, leveraging their attachment to media from their childhood and tapping into their desire for unique and evocative fashion that sets them apart from their social media-obsessed peers.
3. Dystopian Fashion - Combining dystopian elements with references to old media, creating a unique fashion subculture catering to consumers seeking a disruptive aesthetic that sets them apart from mainstream fashion trends.
Industry Implications
1. Fashion - Incorporating elements of broadcasting media in fashion lines, catering to consumers' nostalgia and creating a unique, disruptive aesthetic that differentiates from social media-inspired fashion trends.
2. Media and Broadcasting - Partnering with fashion brands to create cohesive media and fashion campaigns that offer a unique perspective on the convergence of these two industries.
3. Marketing and Advertising - Leveraging nostalgic and dystopian trends in fashion to create disruptive marketing campaigns that appeal to millennial consumers seeking unique and unconventional products and experiences.