The upcoming Spring/Summer 2009 issue of L'Officiel Hommes magazine confirms what we've been seeing recently: male fashion is going to be extremely colorful this spring.
Bright orange, royal blue, and all shades of the rainbow rule the editorial “True Colors†by photographer Milan Vukmirovic.
The editorial features models Garrett Neff and Dennis Hirdt showcasing how to look hot in colors, or in a simple pair of black underwear.
Implications - Consumers are feeling less anxious about their long term economic prosperity. Men in particular are looking to express these emotions with bold aesthetic choices and other symbols. Companies can capitalize on this by offering the demographic choices that reflect their feeling on the current economic state.
Vibrantly Hued Male Fashion
L'Officiel Hommes Reveals ‘True Colors' for Spring 2009
Trend Themes
1. Colorful Male Fashion - As male fashion becomes more vibrant and colorful, businesses in the fashion industry can innovate by offering bold and bright designs that cater to this trend.
2. Expressive Fashion Choices - Men are looking to express their emotions through fashion, creating an opportunity for businesses to offer clothing that reflects bold and daring aesthetic choices.
3. Bold Aesthetic Expression - The use of bright colors and bold fashion statements in men's clothing creates opportunities for companies to innovate and offer customers unique, expressive choices.
Industry Implications
1. Fashion Industry - With the trend towards colorful and expressive fashion, businesses in the fashion industry have the opportunity to innovate and offer unique and bold designs.
2. Retail Industry - As more consumers seek to express themselves through fashion, businesses in the retail industry can innovate by offering a wider variety of bold and daring clothing options.
3. Advertising Industry - The trend towards bold and colorful fashion creates an opportunity for businesses in the advertising industry to create unique, visually stunning campaigns that showcase their products.