Dabur India Ltd, a leader in consumer products, has expanded its Odonil portfolio with the launch of 'Odonil Exotic Room Spray'. This new addition, a water-based aerosol spray, promises superior and long-lasting fragrance, elevating the home fragrance experience for consumers.
Sanath Ravindran Pulikkal, Marketing Head – Home Care at Dabur, highlights that these alcohol-free sprays feature nature-inspired fragrances like Sensual Dahlia from Latin America and Sakura from Japan. The launch reflects Dabur's commitment to providing innovative fragrance experiences in a new, user-friendly spray format.
Smerth Khanna, Business Head of Modern Trade & E-commerce at Dabur, emphasizes the uniqueness of the product's long-lasting fragrances and its easy-to-use bottle design. The launch strengthens Odonil's position in the market and is expected to be well-received by consumers.
Available on Amazon India for Rs. 350/- for a 200 ml bottle, the Odonil Exotic Room Spray is set to be rolled out across other sales channels soon. Nishant Raman, Director of Everyday Essentials at Amazon India, expresses excitement over this launch, which aligns with Amazon's commitment to offering a wide selection and a great shopping experience. The attractive and practical spray bottle design ensures instant fragrance release, enhancing the appeal of this new product in the air freshener market.
Enhanced Home Fragrance Experience
Dabur Introduces 'Odonil Exotic Room Spray' for an
Trend Themes
1. Water-based Aerosol Sprays - The launch of 'Odonil Exotic Room Spray' showcases the trend of water-based aerosol sprays for home fragrance, providing a user-friendly and long-lasting fragrance experience.
2. Nature-inspired Fragrances - Dabur's introduction of Sensual Dahlia and Sakura fragrances reflects the trend of nature-inspired scents in the home fragrance industry, offering consumers a unique and exotic olfactory experience.
3. User-friendly Spray Formats - The easy-to-use bottle design of 'Odonil Exotic Room Spray' caters to the trend of user-friendly spray formats, making it convenient for consumers to instantly release fragrance in their homes.
Industry Implications
1. Home Care Products - The launch of 'Odonil Exotic Room Spray' introduces a disruptive innovation opportunity for the home care products industry, offering a new and innovative way for consumers to freshen their homes.
2. Air Freshener Market - The attractive and practical spray bottle design of 'Odonil Exotic Room Spray' presents a disruptive innovation opportunity for the air freshener market, adding convenience and enhancing the overall appeal to consumers.
3. E-commerce Retail - The availability of 'Odonil Exotic Room Spray' on Amazon India highlights a disruptive innovation opportunity for the e-commerce retail industry, expanding the selection of fragrance products and improving the shopping experience.