Portland's unofficial slogan is 'Keep Portland Weird,' and the 'Odnarotoop' tourism ad delights in adhering to that directive. The ad, which is airing in Japan to get more Japanese tourists into the city, consists of a series of charmingly bizarre stop-motion animations and an undeniably catchy Japanese song.
Portland written with a Japanese accent and spelled backwards is Odnarotoop, and that's the reasoning behind the ad and song title. The strangeness of that title is only compounded by the ad itself.
The animations somewhat explicitly reference the animation work of Terry Gilliam from Monty Python, with a cut-and-paste aesthetic that combines cute cartoons with live photography. The song is written in Japanese to appeal to the target audience, but stylistically is similar to a Beatles song from the 'Sgt. Peppers' era, which also fits the animation.
Wacky Tourism Ads
'Odnarotoop' Advertises Portland for Japanese Tourists
Trend Themes
1. Weird Tourism Ads - Opportunities for unique and quirky advertising campaigns to promote tourism in unconventional ways.
2. Japanese-targeted Ads - Opportunities to create specialized ads that cater to specific cultures and languages.
3. Stop-motion Animations - Opportunities for creative and eye-catching animations in advertising strategies.
Industry Implications
1. Tourism Industry - Innovative advertising campaigns that anticipate and fulfill tourists’ changing needs and expectations.
2. Advertising Industry - Opportunities to create imaginative and disruptive ad campaigns that resonate with unique audiences.
3. Animation Industry - Opportunities to create captivating and memorable animations that aid in innovative and attention-grabbing advertising strategies.