On October 5th, teachers and education support workers in Canada will be able to receive a free medium coffee or tea from McDonald's McCafé in celebration of World Teacher's Day.
Head of McCafé Strategy, Marketing and Brand Innovation Catherine Crozier spoke to the update, stating "The offer for a free McCafé coffee or tea for teachers on World Teachers' Day is a small expression of our immense gratitude for our education community across the country working tirelessly to keep our kids learning during this very difficult time."
Earlier in the year, McDonald's extended its complimentary coffee program to all healthcare workers and emergency services personnel, supplying them with free medium coffee and tea products via its drive thrus.
Teacher Coffee Giveaways
Educators Can Receive Free Mcdonald's Coffee on October 5th in Canada
Trend Themes
1. Gratitude Marketing - Companies express their gratitude for different frontline workers and educators in the form of freebies, discounts, and promotions.
2. Brand Activism - Brands leverage their resources to make a social impact by acknowledging and supporting frontline workers through different initiatives.
3. In-store Promotions - Companies drive in-store traffic by offering freebies, discounts, and promotions to different customer segments on specific days.
Industry Implications
1. Hospitality and Food Service - Restaurants and cafés show their appreciation for different frontline workers and educators by providing them with free or discounted products and services.
2. Education - Supporting platforms and brands show support and gratitude to educators by providing them with free or discounted products and services on specific days.
3. Healthcare - Healthcare providers enjoy free or discounted products and services from different support platforms and brands that show appreciation for their effort and service during the pandemic.