Carnival Corporation recently launched 'OceanView Mobile' as a travel content app that gives people the chance to explore popular destinations from wherever they are.
With the free-to-download app, users are able to tune into content from Carnival Corporation, including original short-form series and more than 100 full episodes of shows like Ocean Treks with Jeff Corwin and The Voyager with Josh Garcia, which airs weekly on NBC.
On top of being able to discover a range of inspiring travel content, app users will also be able to explore memorable ship-christening ceremonies, discover what goes into the design and construction of a ship and get a taste for some of the culinary creations that are prepared by revered chefs. With this app, Carnival Corporation is aiming to increase awareness, as well as the demand for cruise vacations.
Inspiring Travel Video Apps
'OceanView Mobile' Shares US and Original Travel Series
Trend Themes
1. Mobile Travel Content - The creation of mobile travel content apps on smartphones by cruising companies presents an opportunity for the travel industry to appeal to consumers in innovative ways.
2. Original Travel Series - The increasing popularity of original travel series provides a unique advantage for the entertainment industry to create content that caters to the captive audience of cruise ship passengers.
3. Virtual Travel Experiences - The emergence of virtual travel experiences allows consumers to explore popular travel destinations from their mobile devices, creating opportunities for the hospitality industry to offer travel experiences beyond traditional vacations.
Industry Implications
1. Travel and Tourism - The travel and tourism industry has a unique opportunity to leverage original travel series and mobile content apps as marketing tools to attract consumers to travel offerings and adventure.
2. Digital Entertainment - The digital entertainment industry can take advantage of new technologies and the captive cruise ship audience to produce original travel content that brings a fresh perspective to the travel genre.
3. Hospitality - By embracing virtual travel experiences, the hospitality industry can create new and innovative travel experiences that go beyond traditional vacations and appeals to a wider audience of digital nomads and adventure seekers.