Since introducing its award-winning Oceanly makeup line, ATTITUDE heard that customers wanted eye products and the innovative clean beauty brand responded by introducing an EWG Verified Oceanly Lash Serum Mascara. This skin-caring mascara-serum features Tahitian microalgae to increase lash density and a Growth Oleoactif blend of omega-6-rich flower oils for revitalization.
This volumizing, lengthening hybrid product is vegan-friendly and coats lashes in castor oil to support healthier lashes over time. The Oceanly Lash Serum Mascaras are available in black, brown and blue, offering color payoff that doesn't compromise ingredient quality or the well-being of the planet.
Although beauty packaging is notoriously difficult to recycle, ATTITUDE opted for a tube made of bamboo and FSC-certified recyclable cardboard for secondary packaging.
Microalgae-Infused Mascaras
Oceanly Lash Serum Mascara is Clean and EWG Verified
Trend Themes
1. Clean Beauty Hybrids - The emergence of multi-functional products like the Oceanly Lash Serum Mascara showcases a blend of beauty and skincare, offering innovative solutions for consumers seeking holistic self-care routines.
2. Sustainable Packaging Innovations - With the beauty industry often criticized for wasteful packaging, the introduction of bamboo tubes and FSC-certified recyclable cardboard by brands like ATTITUDE marks a significant step towards eco-friendly product design.
3. Microalgae in Cosmetics - Incorporating microalgae, such as in Oceanly's Lash Serum Mascara, is gaining traction for its natural benefits, representing a shift towards using marine-sourced ingredients for enhancing beauty products.
Industry Implications
1. Clean Beauty Industry - The emphasis on non-toxic, ethically-sourced ingredients in products like the Oceanly Lash Serum Mascara is redefining clean beauty standards and consumer expectations.
2. Sustainable Packaging Industry - Brands focusing on environmentally-friendly packaging solutions, as seen with ATTITUDE's use of bamboo and recyclable cardboard, are driving the market towards more sustainable practices.
3. Cosmeceutical Industry - Combining cosmetics with therapeutic ingredients, such as Tahitian microalgae and omega-6-rich flower oils in beauty products, highlights the growing overlap between skincare and makeup products.