In a new provocative campaign, MTV's 'Ocean Dildos' seeks to target the Millennial demographic to inspire this generation to be more environmentally conscious consumers.
The Ocean Dildos campaign, created by MTV Brazil, comes with the tagline 'Don't F*ck The Ocean, Do It With Yourself,' in order to spread its message about the importance of recycling and lowering the consumption of plastics. It is accompanied by a flashy commercial which explains the millions of tons of plastic dumped into the ocean each year, which takes hundreds upon hundreds of years to decompose. This waste is becoming a huge issue, and MTV is doing its part to mitigate it by offering Ocean Dildos, which are made from repurposed plastic.
This campaign seeks to get Millennials involved in the slowly growing movement of eco-consciousness, and is certainly successful in capturing viewers' attention.
Provocative Plastic-Repurposing Campaigns
MTV's 'Ocean Dildos' Seek to Repurpose Plastic Waste
Trend Themes
1. Eco-conscious Campaigns - Creating provocative campaigns and advertisements that target millennials to inspire them to be more eco-conscious is a disruptive innovation opportunity.
2. Repurposed Plastic Products - Manufacturing repurposed plastic products, such as Ocean Dildos, is a disruptive innovation opportunity for reducing plastic waste and providing consumers with sustainable alternatives.
3. Environmental Education - Developing educational programs and resources for millennials to become more environmentally conscious is a disruptive innovation opportunity.
Industry Implications
1. Advertising and Marketing - Companies in the advertising and marketing industry can capitalize on creating provocative and eye-opening campaigns, such as Ocean Dildos, that inspire eco-consciousness in the millennial demographic.
2. Toy Manufacturing - Manufacturing companies within the toy industry can focus on producing repurposed plastic toys, such as Ocean Dildos, to provide consumers with sustainable alternatives and reduce plastic waste.
3. Environmental Organizations - Environmental organizations can develop educational programs and resources to inspire millennials to become more environmentally conscious, as this demographic will play a major role in shaping future sustainability efforts.