The outrage over the financial unrest has spread all over the world, and you know change must come when even the toys are speaking out, as seen in the '#Occupy Andy's Room' series.
WildAmmo has displayed captures of the iconic characters from Pixar's Toy Story movie that have gathered together in plastic protest, picketing with signs to signify their dissatisfaction. Hamm, the piggy bank with attitude, claims that he is "99% other white meat" while Evil Emperor Zurg openly admits he showed up thinking there would be cake.
While Sarge and the Bucket O' Soldiers act as police involvement to keep things peaceful, the #Occupy Andy's Room rally is a realistic parody of reality that reflects even a massive majority of toys have it tough too.
Cute Protesting Playthings
The WildAmmo '#Occupy Andy's Room' Snaps Show Turmoil Among Toys
Trend Themes
1. Toy Activism - The ability of toys to express socio-political views presents an opportunity to create customizable, interactive and educational products.
2. Parodic Marketing - Creating parodies to reflect reality can help brands create more relatable and humorous content that garners more attention and engagement.
3. Protest Fandom - The trend of creating actions figures and merchandise of social movements indicates that there is a market for fans of protests and a chance for toys to be used as propagandistic tools.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can leverage the trend of toy activism to create products that can educate children about current social and political issues in an interactive way.
2. Advertising and Marketing - Parodic marketing offers a platform for advertisers and marketers to create novel campaigns that can differentiate their brand positioning and attract a more engaged audience.
3. Merchandising - The emerging trend of creating action figures and merchandise of social movements offers an opportunity for merchandise makers to tap into a new consumer base interested in social and political issues.