Experiential e-commerce company Obsess recently secured $10 million in funding for its immersive shopping platform. The company says that the money from this Series A funding round will be used to focus on global expansion and product development.
"Immersive shopping experiences are becoming a standard part of e-commerce," said Neha Singh, founder and CEO of Obsess, which is why the company is making efforts to become the go-to industry leader in this burgeoning space. Since its launch in 2017, Obsess has successfully partnered with various major brands to create immersive flagship stores and pop-ups, implementing the latest in AR and VR technology. Some of these brands include Mary Kay, Charlotte Tilbury, Dermalogica, Coach, and Tommy Hilfiger.
While many brands look to outsource interactive shopping campaigns to niche agencies, Obsess offers them a dynamic and entirely customizable platform for building shopping experiences from the ground up. And unlike other AR tech being leveraged in this space, this Saas platform is "not restricted by physical real estate," meaning users can experiment with highly creative designs such as underwater or extraterrestrial stores.
Cutting-Edge Virtual Retail Platforms
Obsess Secures Major Funding for Immersive Shopping Tech
Trend Themes
1. Immersive Shopping Experiences - Companies can invest in immersive shopping platforms to provide customers with a more engaging and interactive way to shop.
2. AR and VR Technology - Brands can leverage AR and VR technology to create virtual flagship stores and pop-ups.
3. Saas Shopping Platforms - Saas platforms, like Obsess, offer customizable solutions to create dynamic shopping experiences from the ground up.
Industry Implications
1. E-commerce - Immersive shopping experiences could be a game changer for e-commerce companies, allowing them to differentiate themselves from competitors.
2. Retail - The integration of AR and VR technology in physical retail stores could attract younger consumers who crave interactive shopping experiences.
3. Marketing and Advertising - Niche agencies in marketing and advertising can expand their offerings by partnering with Saas shopping platforms like Obsess to provide customized experiences to their clients.