Objective Wellness now offers a cost-effective kit for consumers looking to reap the benefits of a nighttime wellness routine, called the Beauty Sleep Set.
The kit comes with three products, which are valued at $135 but are available for just under $95. This includes the Dream Skin rest and renew serum, 30 Fast Asleep chocolate squares, and a Gravity Heating/Cooling Weighted Face Mask. The serum is described as a natural alternative to retinol, and helps to combat the appearance of fine lines and wrinkles. The Fast Asleep chocolates contain GABA to relax the mind before sleep, and also contains saffron—an ingredient that Objective Wellness states will promote a more restful sleep. Lastly, the Gravity Sleep Mask is made with a silky charmeuse material and can either be heated or frozen before being placed over the eyes.
Bedtime Wellness Kits
Objective Wellness' Beauty Sleep Set Enhances Nighttime Rituals
Trend Themes
1. Nighttime Wellness Kits - Creating affordable kits geared towards enhancing nighttime wellness routines presents a disruptive innovation opportunity in the self-care industry.
2. Natural Sleep Aids - Developing natural alternatives to traditional sleep aids presents a disruptive innovation opportunity in the pharmaceutical industry.
3. Weighted Sleep Accessories - Incorporating weighted elements into sleep accessories presents a disruptive innovation opportunity in the sleep products industry.
Industry Implications
1. Self-care Industry - The self-care industry can take advantage of creating affordable bedtime wellness kits to enhance consumer nighttime routines and overall wellness.
2. Pharmaceutical Industry - The pharmaceutical industry can explore natural sleep aid alternatives to traditional pharmaceutical sleep aids to cater to consumers looking for more natural options.
3. Sleep Products Industry - The sleep products industry can incorporate weighted elements into sleep accessories to enhance consumer comfort and improve overall sleep quality.