Popular food delivery app DoorDash is slowly encroaching on Yelp's territory with the addition of objective restaurant ratings. While there are many food delivery apps in operation, DoorDash's latest features allow for a whole new level of user feedback.
As part of its latest app update, DoorDash will now include objective restaurant ratings. This consists of 'Delight scores,' which are determined based on the restaurant popularity, customer feedback and other data points. The Delight scores are designed to serve the same purpose as Yelp ratings, in that users can examine the scores of each restaurant to decide between different spots. However, DoorDash believes its rating system is actually superior to Yelp because it is more objective and not based on unpredictable factors such as the diner's mood or a waiter's attitude. The DoorDash reviews are also more accurate in that they are linked to real accounts, as opposed to Yelp reviews, which can be written by users who may have never even visited the restaurant they're reviewing.
Overall, the new DoorDash features are designed to give customers more information when placing their next food delivery order.
Delivery App Restaurant Ratings
The DoorDash App Now Includes Objective Restaurant Ratings
Trend Themes
1. Objective Restaurant Ratings - The addition of objective restaurant ratings on food delivery apps creates an opportunity for businesses to attract customers with high ratings based on real accounts.
2. Delight Scores - The use of delight scores provides an opportunity for food delivery apps to create a more accurate and objective rating system for user feedback.
3. Real Account-linked Reviews - The use of real account-linked reviews by food delivery apps creates an opportunity for businesses to receive honest and accurate feedback from customers.
Industry Implications
1. Food Delivery - The food delivery industry benefits from objective restaurant ratings and real account-linked reviews, which can improve customer satisfaction and loyalty.
2. Restaurant - The restaurant industry can leverage high delight scores and real account-linked reviews to attract more customers and improve their overall reputation.
3. Consumer Technology - The consumer technology industry benefits from the use of innovative rating and feedback systems in food delivery apps, which can improve customer experience and engagement.