President Obama appeared on "The Tonight Show" with Jay Leno after his town hall meeting in Los Angeles, and strangely enough, "American Idol" was one of the topics discussed. Obama’s appearance on late-night television marks the first time a sitting president has done so.
President Obama remarked to Leno that Washington, D.C. "is a bit like "American Idol," except everybody’s Simon Cowell. Everybody’s got an opinion." Sounds like reality shows mimic real life after all--sometimes.
Real Life-Reality Show Parallels
Obama Compares Washington to “American Idol”
Trend Themes
1. Parallels with Reality TV - Opportunities for brands to create campaigns that connect pop culture with reality and politics.
2. Political Satire and Humor - Opportunities for creating content that pokes fun at political parallels with pop culture.
3. New Era of Presidential PR - Opportunities for setting new trends in presidential communications by using popular media outlets.
Industry Implications
1. Entertainment - Opportunities for TV networks and streaming services to create shows that depict the parallels between pop culture and politics.
2. Marketing and Advertising - Opportunities to create campaigns that utilize political satire and humor, and connect with audiences through shared experiences of pop culture and politics.
3. Media and Communications - Opportunities for media companies to set new trends in presidential PR by leveraging popular media outlets, and create a new norm for presidential communication strategies.