As chip and cracker flavors get more adventurous, companies are looking to unexpected areas of the food universe in order to find inspiration, and that can easily be said of the new Oatis Arrabbiata Pesto crackers. As the flavor name suggests, the crackers are inspired by the spicy sauce best known for topping traditional Italian pasta dishes.
Oatis Arrabbiata Pesto crackers are one of three new flavors for the company's oat snacks. The other two are a classic sea salt and — more appropriately fitting the creative vein — a blueberry pie flavor. All three of these snacks are made with Finnish oats, making them gluten-free, rich in fiber, and low in lactose.
The Oatis sub-brand of oat crackers are part of Real Snacks' Chipventures line.
Pasta-Inspired Cracker Flavors
Oatis Arrabbiata Pesto Crackers are Made from Finnish Oats
Trend Themes
1. Adventurous Flavors - As chip and cracker flavors get more adventurous, companies are looking to unexpected areas of the food universe in order to find inspiration, and that can be a trend that continues to grow and offer opportunities for innovative flavor combinations.
2. Gluten-free Options - Oat snacks made with Finnish oats can provide a gluten-free option, which is a growing trend as more consumers seek out gluten-free products, offering potential for companies to enter this market and offer more variety.
3. Healthy Snacking - Using oats as a key ingredient in snack crackers offers potential for companies to tap into the growing trend of healthy snacking, especially as consumers look for more plant-based protein and fiber options in their snacks.
Industry Implications
1. Snack Food Industry - There is potential for disruptive innovation in the snacking industry as flavors become more adventurous with unique ingredient combinations and a focus on healthy options.
2. Gluten-free Industry - As more consumers seek out gluten-free products, there is an opportunity for innovation in the gluten-free industry with unique recipes and ingredients that offer better taste and texture.
3. Plant-based Industry - The use of oats in these snack crackers highlights the potential for innovation in the plant-based food industry, with oats being a versatile and nutritious ingredient that can be used in many different snack products.