Many nautical-themed clothing collections are very obvious about their inspiration; however, this is not the case for the OAMC Spring/Summer 2015 range. Opting for subtlety, the strongest indication of the brand's seafaring influence comes in the form of the Marine Sportcoat, which features a set of three horizontal strips across the midsection.
There is something to be said for the art subtlety, if only for the fact that it is rarely seen in today's hectic fashion climate; and when it is, it is seldom done well. The OAMC Spring/Summer 2015 collection is the exception, focusing on the exquisite detail and immaculate execution of each and every garment.
The lookbook, which alters between monochromatic and color photographs, only serves to highlight the brand's fine fashion.
Minimalist Marine Collections
The OAMC Spring/Summer Collection Features Nautical Touches
Trend Themes
1. Minimalist Fashion - Opportunities for disruptive innovation lie in creating minimalist fashion collections that focus on exquisite detail and immaculate execution.
2. Subtle Nautical Influences - Disruptive innovation opportunities arise from incorporating subtle nautical touches into clothing collections, moving away from obvious inspirations.
3. Monochromatic Lookbooks - Creating monochromatic lookbooks alongside color photographs can be a disruptive innovation strategy for highlighting fine fashion and brand aesthetics.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by focusing on minimalist designs and subtle nautical influences in their collections.
2. Photography - The photography industry can tap into disruptive innovation by incorporating both monochromatic and color photographs in fashion lookbooks to enhance brand aesthetics.
3. Textile Manufacturing - Disruptive innovation opportunities exist in the textile manufacturing industry to create garments with exquisite detail and immaculate execution for minimalist fashion collections.