OAMC introduces its latest collection for the Fall/Winter 2020 season and takes the team to the backstreets of Tokyo for the campaign. The items in the seasonal range features cleanly cut silhouettes that stand out against the gritty backdrops.
The photographs are taken by Keizo Kitajima and showcases the messier areas of the eclectic city, which juxtapose the clothing designs. A notable item in the capsule is the trench coat complete in a navy blue color made from a nylon fabric for a glossy finish. It is made to fit oversized and comes with wide lapels and a set of epaulets. It boasts large pockets at the waist for functionality and enclosed with black buttons.
Gritty Tokyo-Themed Fashion
OAMC Celebrates Tokyo's Backstreets for the FW20 Season
Trend Themes
1. Backstreet Fashion - Opportunity for fashion brands to embrace the gritty and urban aesthetic of Tokyo's backstreets in their designs.
2. Clean-cut Silhouettes - Innovation for clothing brands to create garments with sleek and well-defined outlines.
3. Glossy Nylon Fabrics - Market potential for glossy nylon fabrics in the fashion industry, particularly for outerwear like trench coats.
Industry Implications
1. Fashion - Fashion brands can incorporate Tokyo's backstreets aesthetic into their collections.
2. Photography - Opportunity for photographers to explore and capture the gritty side of cities in their work.
3. Textile - Textile manufacturers can experiment with glossy nylon fabrics for creating innovative materials for various industries.