The Oakley Cycle Culture Magazine 'Rebels' issue focuses on bike culture. In the issue, there are interviews with the likes of SINO and Takamatsu Kenzi, as well as an insiders visit to Oakley's USA headquarters.
Behind the magazine are the same people who produce the free Japanese magazine Hidden Champion. Available only in Japan, the Oakley Cycle Culture Magazine 'Rebels' issue will be released June 30th.
Implications - As contemporary society continues its movement towards Green transportation alternatives, the amount of consumers who are interested and passionate about these options becomes more viable. A company can capitalize on this burgeoning market by creating products, advertising and marketing directly targeted at this subculture. Because it is so early in the movement, they can establish a lengthy connection with these consumers by being the first company to strike.
Bike-Centric Magazines
The Japanese Oakley Cycle Culture Magazine 'Rebels' Issue
Trend Themes
1. Green Transportation - Opportunity to create products, advertising, and marketing specifically for the growing consumer interest in eco-friendly transportation options.
2. Bike Culture - Innovation opportunities to cater to the passionate and active bike community through specialized products, events, and experiences.
3. Subculture Marketing - Potential for companies to establish a strong connection with consumers by being the first to target and cater to the niche subculture of bike enthusiasts.
Industry Implications
1. Sports Retail - Disruptive innovation opportunities to create and market eco-friendly and bike-centric products in the sports retail industry.
2. Publishing - Creating bike-centric magazines and publications can tap into the growing interest in bike culture and provide an avenue for targeted advertising.
3. Advertising and Marketing - Opportunity for ad agencies and marketers to specialize in subculture marketing and develop tailored campaigns for bike enthusiasts.