O-I has achieved a significant milestone by becoming the first glass manufacturer to produce decorated glass bottles utilizing variable data printing through its 'O-I: Expressions Signature.' With the new service, brands will be able to change bottle graphics, colors, words or names, and other digitally printed effects for their product packaging.
"Before we had to have various printing stations at the same time that could do eight different design, but sequentially. If a customer ask for two million different names on two million bottles, we can create a database and print them individually along the same line," said Melianthe Leeman, global marketing director, wines and spirits at O-I.
O-I is capitalizing on a growing consumer desire for personalized products. With the new printing service, brands will be able to create personalized packaging for gifting or special purposes.
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Trend Themes
1. Personalized Glass Packaging - O-I is meeting the growing consumer desire for personalized products by offering variable data printing on glass bottles, allowing brands to create personalized packaging.
2. Variable Data Printing - O-I's 'O-I: Expressions Signature' service utilizes variable data printing to change bottle graphics, colors, words, names, and other digitally printed effects, providing brands with customizable options.
3. Customizable Product Packaging - With O-I's customizable glass packaging service, brands can easily change the design of their product packaging, allowing for greater flexibility and creativity.
Industry Implications
1. Packaging - O-I's customizable glass packaging service offers an innovative solution for brands in the packaging industry to meet the growing consumer demand for personalized products.
2. Printing - The variable data printing technology used in O-I's 'O-I: Expressions Signature' service opens up new opportunities for innovation in the printing industry.
3. Consumer Goods - The ability to create personalized packaging through O-I's service provides consumer goods brands with a unique selling point and disruptive innovation opportunity.