Drunk Elephant is introducing blush with the release of the O-Bloos Rosi Drops, which takes the form of a versatile liquid blush that can be used on its own or mixed with other products. The product is beneficial for creating a rosy flush on the cheeks and like the rest of the brand's products, it is infused with skin-caring ingredients. Notably, Drunk Elephant founder Tiffany Masterson told Refinery29 that "O-Bloos has the same skin-care base as D-Bronzi, our Marula oil and peptide blend, just with a different color payoff. Instead of bronzer, it's blush — more of a glowy, pinky-peachy situation."
The vegan-friendly blush gets its pink pigment from the bark of the Sappan wood tree and it shares the antioxidant properties of white tea, grapeseed and cocoa extract.
Dewy Blush Hybrids
Drunk Elephant's O-Bloos Rosi Drops are Rich in Antioxidants
Trend Themes
1. Versatile Liquid Cosmetics - The development of versatile liquid cosmetics such as Drunk Elephant's O-Bloos Rosi Drops demonstrate opportunities for disrupting the traditional cosmetic industry by creating multi-use products that provide additional benefits to users.
2. Skin-caring Makeup - As evidenced by Drunk Elephant's O-Bloos Rosi Drops, there is a growing trend towards incorporating skincare ingredients in makeup products, providing opportunities for innovation in the makeup industry by catering to consumers' desire for products that are both cosmetic and beneficial for skin health.
3. Vegan-friendly Cosmetics - With the introduction of vegan-friendly blush such as Drunk Elephant's O-Bloos Rosi Drops, there is an opportunity for disruption in the cosmetics industry by creating sustainable and ethical products that cater to a growing consumer base that prioritizes animal welfare and environmental concerns.
Industry Implications
1. Cosmetics Industry - Drunk Elephant's O-Bloos Rosi Drops highlight the potential for innovation in the cosmetics industry, specifically in the production of multi-use and skin-caring products that appeal to consumers interested in ethical and sustainable cosmetics.
2. Beauty and Personal Care Industry - The trend towards developing cosmetics with skin-care properties such as Drunk Elephant's O-Bloos Rosi Drops shows disruptive innovation opportunities in the beauty and personal care industry, with the potential to create cosmetic products that benefit mental and physical health and overall wellbeing.
3. Sustainable Cosmetics Industry - With the introduction of vegan-friendly blush like Drunk Elephant's O-Bloos Rosi Drops, there is a growing opportunity for disruptive innovation in the sustainable cosmetics industry, specifically in the production of ethical and environmentally conscious products that cater to consumers' growing demand for sustainable and ethical cosmetic products.