The Dairy Queen Nutter Butter Shake is making its way to participating locations to provide customers with a deliciously creamy and drinkable way of enjoying the namesake cookie.
The shake starts off with the brand's signature soft serve ice cream that's blended with real Nutter Butter cookie crumbles before being topped with whipped tipping. The result is a rich, creamy shake that boasts buttery and nutty flavors in every sip. The liquid format means the dessert is easy to enjoy out of the house as an alternative to the brand's existing ice cream menu items.
The Dairy Queen Nutter Butter Shake is priced starting at $3.69 and is a limited time offering that will only be around for the summer months.
Peanut Butter Cookie Shakes
The Dairy Queen Nutter Butter Shake Features Real Cookies in the Mix
Trend Themes
1. Cookie-infused Shakes - Blending real cookies with soft serve ice cream presents a novel way for dessert brands to innovate traditional shakes.
2. Limited-time Seasonal Offerings - Releasing exclusive treats during specific periods drives consumer urgency and boosts seasonal sales.
3. Portable Dessert Beverages - Creating easy-to-consume dessert drinks caters to the on-the-go lifestyle of modern consumers.
Industry Implications
1. Food and Beverage - The introduction of cookie-infused shakes offers a unique product variation within the competitive frozen dessert market.
2. Quick Service Restaurants - Limited-time seasonal offerings can help quick service restaurants attract new customers and increase visit frequency.
3. Dairy Products - Developing portable dessert beverages introduces new opportunities for dairy-based innovations and expands product lines.