The Nutricia Baby Connection app for the iPhone is meant to get fathers more involved during pregnancy. Since the app works best when the parents use it as a couple, Nutricia created an innovative publicity stunt that lets men experience pregnancy for themselves.
The Nutricia Baby Connection app campaign took place in a busy mall, where men were clothed in pregnancy-simulating outfits. The men were then asked to do simple tasks like get out of bed, do household chores and sit in a chair. It is funny to watch as these men struggle with what their partners have to deal with every day. The campaign is a great way to let men experience things that their bodies will never have to undergo.
Pregnant Dad Campaigns
The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles
Trend Themes
1. Increased Father Involvement - Creating apps and campaigns that encourage and support fathers in participating more actively during pregnancy and parenting.
2. Immersive Experiences - Utilizing virtual reality or simulation technology to allow individuals to temporarily experience physical sensations to gain empathy or understanding.
3. Role Reversal Advertising - Developing provocative marketing campaigns that challenge traditional gender roles in order to generate buzz and engage consumers.
Industry Implications
1. Mobile Apps - Developing innovative mobile applications that provide resources and support for fathers during pregnancy and parenting.
2. Technology - Implementing virtual reality or simulation technology in various industries to offer immersive experiences for educational or promotional purposes.
3. Marketing and Advertising - Creating disruptive campaigns that challenge societal norms and traditional gender roles to attract attention and expand brand engagement.